Helping the Ryder Cup owners maximize returns
The unique, high-stakes nature of the Ryder Cup and commercial potential drove The PGA of America and European Tour to take a more disciplined, approach to managing their brand asset.
- • An audience prioritization plan that started with players and golf zealots, and lead to greater engagement by a broader set of fans
- • A brand, identity, visual system and messaging strategy that doubled down on Ryder Cup history, unconventional expressions and unbridled enthusiasm of players and fans.
- • A playbook and rollout for a complex set of brand owners - sponsorship partners, US and European professional golfers, and individual host sights and respective tourism boards
Vertiv Case ▶️