BRAND AND MARKETING APPROACH

Today’s reality. KPIs have devolved into a narrow measure of behaviors such as a purchase, click, or email address. But complex growth and organizational challenges require an experienced mindset that can instill agility, discipline and speed.

Better, more consistent outcomes apply a build-measure-learn approach. This approach always keeps the customer needs and insights in focus. 

BrandScenario is built on two decades of blue-chip agency experience across the US, Canada, Southeast Asia, China and Japan. Our goal is to simplify and create immediate impact through one week sprints and bootcamps as well as longer-term consulting projects. We flex to client requirements.

STRATEGY - EXPERIENCE - CHANGE MANAGEMENT 

LEARN…

Uncover insights through qual and quant research:

  • frame the opportunity
  • identify the core target
  • determine what’s relevant
  • prioritize the needs
  • isolate the gaps
  • solve the problem

PLAN…

Clear the path and align key stakeholders:

  • audience prioritization and user flows
  • brand creation and strategy
  • brand portfolio and partnerships
  • brand and marketing operating systems 

BUILD… 

Design platforms and activate strategies:

  • design thinking and experience
  • wireframes and prototypes
  • roadmaps, briefs and launches
  • change management and playbooks

MEASURE…

Measurement OS and set the feedback loop:

  • usability and brand research
  • research and tracking dashboards 
  • brand priorities and activities
  • innovation and planning sprints

VERTICAL EXPERTISE

Technology

  • Booz Allen Hamilton
  • Ellucian
  • Facebook
  • Huawei
  • Intel
  • Microsoft
  • Qualcomm
  • Verizon
  • Vertiv

Health & Wellness

  • Bayer
  • Bausch & Lomb
  • Chamberlain
  • GE Healthcare
  • Geisinger
  • Humana
  • Johnson & Johnson
  • Pfizer
  • Playtex

Industrial

  • 3M 
  • Baker Hughes
  • Emerson Automation
  • GE
  • Honeywell
  • John Deere
  • Johnson Controls
  • Rohm & Haas
  • TE

Financial

  • Accion 
  • Allstate
  • DTCC
  • Fidelity
  • Intuit
  • MUFG
  • NYSE
  • S&P Global
  • TD Bank

Entertainment

  • Astro
  • AT&T
  • BetStars
  • Caesars Entertainment
  • Golf Channel
  • PGA (Great Britain & Ireland)
  • Ryder Cup
  • USGA
  • William Hill

Automotive

  • BRP
  • Datsun
  • FRAM
  • GM
  • Infiniti
  • Nissan
  • Optima
  • Renault Samsung Motors
  • Varta

Consumer

  • Brookfield Properties
  • Cadbury Schweppes
  • Energy Star
  • Far East Organization
  • Heineken
  • Hertz
  • Hyatt
  • Mondelez
  • Nongshim

Asia

  • AIG
  • Banco de Oro
  • Bridge Alliance
  • CIMB BANK
  • Delta Electronic
  • MiTEC
  • OCBC NISP
  • Tmall
  • Vietnam Intl Bank

PROVEN PROCESS

EXPERIENCES

Iterative process that continuously makes the experience better

TOUCHPOINTS

Prototypes, tools and training required to deliver the experience

EXPERIENCES

AUDIENCES

BRAND

TOUCHPOINTS

OBJECTIVES

AUDIENCES

An open-minded, empathetic understanding of customers and stakeholders

OBJECTIVES

Strategies, paths, and resources required to achieve defined objectives

BrandScenario is designed to work with speed and agility. Your brand and the experiences you create should be built on a future-focused strategy that always starts with customers, core strengths and human capital.