WORD ON THE STREET
EMPATHETIC AND RESULTS DRIVEN
Time is a luxury and in short supply. Agility and responsiveness to make decisions and timely pivots requires an open mind, experience and conviction.
JAMES LEE, COO | ID THEFT RESOURCE CTR
When I look for a brand/marketing partner, I want someone with the intellectual horsepower to understand my business, the imagination to be unique when needed/tried and true when appropriate, and the savvy to understand what actions generate results. That’s Andy. Whip smart, world-wise, a great sense of humor, and an all-around good person makes working with Andy the kind of experience you want to do again and again.
BILL DAVIDSON, COO | AMIONX
I had the great pleasure of engaging with Andrew at two separate companies while he was at Interbrand. His work with me at Qualcomm made it a no-brainer to seek him out again when I was with GlobalFoundries. Andrew is well-versed in brand and all aspects of marketing. He is zero fluff and all substance - rare with marketing consultants. I had no hesitation in having him brief the executive staff, and he is comfortable and highly effective in that setting. He speaks with a confidence that projects his deep knowledge - not arrogance. He is highly efficient and persuasive. Andrew is someone I'd work with or hire in a heartbeat.
CHRIS FEUELL, CMO | HONEYWELL
I engaged Interbrand for a brand strategy engagement at Johnson Controls, Power Solutions and Andrew Martschenko was the Brand Strategy leader for the project- which turned into a multi-year engagement due to Andrew's strong strategic capabilities and partnership across the global business. During the more than 4 years in which we worked with Andrew, we successfully created a brand architecture and definition model for the business and individual product brands. Throughout the process, Andrew thoughtfully challenged our conventional thinking to achieve a better strategic and business outcome. We also initiated and sustained a brand measurement system, which informed our marketing and product strategies. Andrew also helped to design and facilitate an operating system to drive data and insight-driven performance and accountability.
STUART GREEN, HEAD OF BRAND | AON
You came in for a short stint, but found your feet and stayed 2 years to build a superb strategy team - truly one of the best I have worked with and though most eventually moved onto even greater things, we all remain firm friends to this day.
LUCY FIELDING, CX DESIGN | MASTERCARD
Incredibly insightful and experienced in understanding complex branding questions and providing clear and actionable plans that clients appreciate. It’s always a learning experience that is a lot of fun in the process.
SCOTT LOPATIN, ENGINEERING | APPLE
Andrew’s ability to understand the human element is a trait I consider a unique quality in his field. He approaches projects with a static work ethic and keeps people involved in productive and comforting ways.
WILL TAYLOR, MANAGING DIRECTOR | BTS
Andrew is a highly-experienced brand strategist who specializes in complex assignments for senior leaders. He has a strong ability to connect brand to business results, and is able to serve as both strategist and brand evangelist. We worked together at Interbrand, for a challenging international client on a tricky assignment, and his attitude was as unfailing positive as his approach was rigorous. He also shares and educates those he works with.
JEZ FRAMPTON, CEO | INTERBRAND
I have had the personal pleasure of working with you many times over the years. From the balmy days in Singapore, to a very frozen day in Detroit with Nissan and many happy hours in between. You have always been a great member of our Interbrand family, dedicated to your clients, your colleagues, and to great work. I personally want to thank you for always rising to every challenge we have thrown at you, from Singapore to New York, to Shanghai, to Toronto. Always with a smile, and always a pleasure to share a beer with at the end of a hard day.
ROB MANNE | CONSULTANT
When you are facing a tough strategic challenge, Andrew is person you'd want at the table. He combines a deep understanding of business and brand strategy with straight talk and solid advice. I had the pleasure of working with Andrew on several projects. I benefited from his deep sector expertise – particularly manufacturing, tech and Asian markets – and appreciated how he tackled complex brand and marketing problems. Andrew wasn’t afraid to roll up his sleeves to get the job done, and he also made it fun. Andrew would be an asset to any team.